Understanding why scale is an infrastructure problem
Revenue organisations rarely stall because the reps are bad. They stall because the systems around the reps do not scale: hiring is a gamble, onboarding is tribal, performance management is reactive and the tooling is fragmented. The hero rep who carried early sales cannot be cloned by hope. The organisations that reach nine figures build repeatable systems for selecting, ramping, measuring and enabling reps, so performance becomes a property of the system rather than the luck of the hire.