Understanding GDPR Article 6 lawful basis for cold outbound
Cold outbound email and LinkedIn outreach in the EU requires a documented lawful basis under GDPR Article 6. The most common basis is legitimate interest (Article 6(1)(f)), which requires a documented balancing test demonstrating that the legitimate interest of the sender is not overridden by the rights of the recipient. The test must cover: purpose of the processing, necessity, balancing against the recipient's interests, and the recipient's right to object. We produce this documentation per campaign before any message is sent.