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00 / Solution

A sales and client acquisition system that makes growth predictable

We build the engine that turns your offer into a steady flow of qualified conversations and closed clients: positioning, channels, follow-up, sales process, team enablement and retention, measured end to end. For companies whose delivery is strong but whose pipeline still depends on a few people or on luck.

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At a glance

One team designs the system, builds the tooling and campaigns, trains your people and keeps optimising with you. Every step is connected to your CRM, so you always know what is working and what it costs.

  • 01A predictable flow of qualified meetings
  • 02Higher close rates from the leads you already pay for
  • 03A sales process the whole team can repeat
  • Four-step method, one accountable team
  • Built into your existing CRM, ERP and tools
  • European team, EU data handling, GDPR by default

01Who this is for

Built for teams that have outgrown patchwork

A sales system is worth building when growth has become a bottleneck rather than a byproduct. These are the situations we typically see.

  • 01

    Companies where sales still depends on the founders or one or two star performers.

  • 02

    Businesses with excellent delivery and referrals but an unpredictable pipeline from month to month.

  • 03

    Teams hiring sales people who need a process, tooling and coaching rhythm to onboard them into.

  • 04

    Enterprises and scale-ups launching a new offer, segment or country and needing traction fast.

02What we build

Concrete deliverables, not a menu of hours

Every engagement is scoped as a set of working systems. This is what typically ships.

  • 01

    Demand and positioning

    Who you win, why they choose you and which channels reach them, tested rather than assumed.

    • Offer and positioning work: ideal client, promise, proof and price
    • Outbound, partnerships and paid channels built, tested and measured
    • Content and authority programmes that create qualified conversations
    • Search and local visibility for every market and language you serve
  • 02

    Pipeline and follow-up

    Every enquiry answered fast, qualified consistently and followed up until it is a meeting or a clear no.

    • Qualification rules and speed-to-lead standards the whole team follows
    • Appointment setting: by your team, automated, or a mix of both
    • Follow-up cadences across email, phone and messaging that never drop a lead
    • CRM structure, automation and reporting the team keeps up because it does the admin
  • 03

    Sales team and process

    The playbook, the people and the weekly rhythm that turn conversations into signed clients.

    • Sales playbooks, discovery scripts, proposals and objection handling
    • Hiring profiles, onboarding plans and ramp targets for new sales people
    • Call reviews and a weekly coaching rhythm with your managers
    • Targets, compensation design and a forecast leadership can plan on
  • 04

    Retention and expansion

    Winning the client is half the system. Keeping and growing the account is the other half.

    • Client onboarding that sets up the renewal from week one
    • Account expansion, referral and partner programmes
    • Review and testimonial systems that feed the next campaign
    • Growth reporting: acquisition cost, payback and lifetime value per channel
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03Integrations

Built into the tools you already run

We do not replace what works. We connect to it, and only replace what holds you back. A selection of the platforms we integrate with:

  • HubSpot
  • Salesforce
  • Pipedrive
  • GoHighLevel
  • Close
  • LinkedIn Sales Navigator
  • Apollo
  • Lemlist
  • Instantly
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Aircall
  • Twilio
  • WhatsApp Business
  • Calendly
  • Zoom
  • Google Analytics
  • Looker Studio
  • Hotjar
  • Google Business Profile
  • Trustpilot
  • Stripe
  • DocuSign

Not listed? If it has an API or an export, we can work with it.

04What changes

What you win, and what you stop losing

You win

  • A pipeline you can forecast

    Known conversion rates at each stage, so next quarter's revenue is a plan rather than a hope.

  • Leads contacted in minutes

    Meetings are booked while interest is high, whichever channel or language the enquiry came from.

  • Higher win rates

    Better-fit prospects, a repeatable process and proposals that answer the real objections.

  • Growth that does not depend on one person

    The process, the data and the rhythm live in the system, so the founders can step back from the pipeline.

You stop losing

  • Leads that go cold waiting for a reply

    Every enquiry gets a response and a next step within minutes, evenings and weekends included.

  • Marketing spend without closed-loop reporting

    Each channel is tracked to revenue, so budget moves to what actually produces clients.

  • Revenue swings tied to individual heroics

    Consistent activity, coaching and follow-up replace the end-of-quarter scramble.

  • Clients lost after a poor onboarding

    A structured first 90 days for each new client turns the sale into a renewal and a referral.

05Use cases

Where it lands in your organisation

The same system takes a different shape per department and per industry. A few examples of what we have built or scoped.

DepartmentInbound

Every enquiry from the website, phone, messaging or portals qualified, answered and booked within minutes.

DepartmentOutbound

Targeted campaigns to the accounts you most want, with research, sequencing and follow-up run as a system.

DepartmentSales operations

CRM structure, forecasting, dashboards and a coaching rhythm for a growing team and its managers.

DepartmentNew market or country

Local visibility, outreach and a booking flow in the local language, live within the first weeks of the launch.

IndustryProfessional services

Authority content, referral systems and a discovery process that fill the partners' calendars with the right clients.

Industry page

IndustryB2B software

Demo booking, trial follow-up, expansion plays and churn signals connected to the product and billing data.

Industry page

06How we work

Four steps from first audit to a system that keeps improving

  1. Typical timeline: 2 weeks

    Map

    We audit your offer, current channels, pipeline data and sales conversations, and identify where growth is being lost today.

  2. Typical timeline: 2 to 3 weeks

    Architect

    Positioning, channel plan, sales process, tooling and targets are written down in one growth blueprint your team signs off.

  3. Typical timeline: 6 to 12 weeks

    Build and integrate

    Campaigns, follow-up, CRM and playbooks go live in waves. The first campaigns run within the first month, so learning starts early.

  4. Typical timeline: Ongoing, monthly report

    Operate and optimise

    Weekly pipeline reviews, monthly optimisation of channels and messaging, coaching and a report on cost per client and payback.

07Engagement model

Three ways to work with us

Most clients start with a scoped build and keep us on as their operating partner. Each model has one accountable team and a monthly report.

  1. 01

    Growth diagnostic

    Two weeks to a prioritised plan: where the pipeline leaks, what to fix first and what it would return. Best as a first step.

  2. 02

    Sales system build

    Process, tooling, campaigns and team enablement delivered as one project with a live date. Best when the plan is clear and the team is in place.

  3. 03

    Growth partner

    Fractional growth leadership plus ongoing optimisation: we run the rhythm, the reporting and the improvements with your team each month.

Keep exploring

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10Questions

Frequently asked questions

Is this marketing, sales consulting or lead generation?
It is the system that connects all three. We work on positioning and channels, on speed-to-lead and follow-up, on the sales process and coaching, and on retention, and we build the tooling and reporting underneath. The outcome we are measured on is qualified conversations and closed clients, not impressions or a slide deck.
How quickly do we see results?
The first improvements come from speed-to-lead and follow-up, usually within the first month, because enquiries that used to go cold are now answered and booked. Channel and positioning work compounds over two to three months. The first monthly report compares booked meetings, conversion and cost per client with the baseline from the Map step.
Do you guarantee results?
We do not promise a number before we have seen your data; anyone who does is guessing. What we commit to is a measured baseline, a plan with explicit targets, weekly reporting against them and the changes needed to hit them. You see early whether it works, and you are never locked into a long contract to find out.
We already have a sales team. How do you work with them?
We build the process, tooling and rhythm around your team and coach them into it: playbooks, call reviews, weekly pipeline meetings and dashboards per role. Your managers stay in charge; we make their job easier and measurable. Where you have no sales team yet, we help you hire and onboard the first people.
Which channels do you use?
The ones your ideal clients actually use, tested rather than assumed: search and local visibility, content and authority, outbound to named accounts, partnerships, paid campaigns and referral programmes. Every channel is tracked to booked meetings and revenue, so budget moves to what produces clients.
Do you handle appointment setting for us?
That is your choice. We can set up the process and tooling for your own team, run automated qualification and booking, provide setters, or combine them. Whatever the mix, every enquiry gets a response and a next step within minutes, in the language it arrived in.
Do we need a new CRM for this?
Usually not. We structure and automate the CRM you have so the team keeps it up to date because it does the admin for them. If the current CRM genuinely cannot support the process, we recommend a replacement in writing and handle the implementation under the CRM and ERP solution.
How is the work priced?
The growth diagnostic is a fixed two-week fee. The sales system build has a fixed price based on the blueprint. The growth partner model is a monthly fee for leadership, optimisation and reporting. Advertising spend and tools are paid at cost in your own accounts.
Can you help us launch in a new country or language?
Yes. Local visibility, outreach and a booking flow in the local language are set up in the first weeks, using our multilingual team and infrastructure. The same reporting shows the new market next to the existing ones from day one.
Is outreach and tracking done in line with GDPR?
Yes. Consent, legitimate interest assessments, opt-out handling and data retention are designed into the campaigns and the CRM, and website tracking runs only after consent. We would rather send fewer, better messages than put your reputation at risk.

Next step

Find out where your pipeline leaks, and what a system would change

In a 30 minute strategy call we look at your current setup and tell you plainly what we would build first, what it would replace and what it would take. No slides, no obligation.

  • GDPR compliant
  • 100% confidential

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